Email or call us on 0191 447 4321 / 07545 228 577

Digital Marketing

Digital Marketing

The Internet has taken over the world by storm in almost every aspect of consumers’ lives. Internet advertising revenues have reached the figures of billions of pounds overtaking broadcast TV, radio and newspaper advertising. This is a clear indication of where the world is heading.

Despite these trends, several companies are getting left behind for the simple fact that they lack the expertise and guidance in digital marketing techniques and strategies that work. This creates a negative impact on any business’s goals. The bottom line is more than 50% of sales time and resources go wasted and turns out be very unproductive. This applies to any organisational niche: whether the goal is to create awareness for a brand or a cause, attract prospects or generate sales.

So, whether you’re a a small and medium enterprise, a school, a non-profit organisation, a government agency, or whatever organisation with specific goals, you will need the help of a an expert digital marketing agency.

Why is digital marketing important?
  • It levels the online playing field
  • Cost-effective than traditional marketing
  • Delivers conversion
  • Helps generate better revenues
  • Facilitates interaction with targeted audiences
  • Caters to the mobile consumers
  • Builds brand reputation faster
  • Provides better ROI for your marketing investments
  • Allows businesses to earn people’s trust
  • Entices people to take favourable action and engage with businesses
  • Makes you ready for the internet of things (iOT)
  • Ensures business survival

Why is digital marketing very important?

Why choose us?
  • CREATE A SOLID BRAND – Building a solid brand is the first step of your Digital Marketing presence. We can help you to create or re-create a solid brand for your business.
  • IMPRESS PROSPECTIVE CUSTOMERS –  Nothing beats a solid brand with transparent voice. We can help you impress your potential customers by creating solid brand for your business.
  • EXPOSE YOUR BRAND – We can help you expose your brand to your prospective customers. More exposure means more business.
  • CONNECT TO THE RIGHT PROSPECT – We can help you connect to the right customers by tapping into the most powerful digital marketing building blocks for your business.
  • PERSUADE YOUR AUDIENCE – Implementing cutting-edge digital marketing techniques to convince and persuade more people to your products and services
  • CONVERT TO HIGH-FLYING CUSTOMERS – The ultimate goal digital marketing is to use it to generate increased sales and more customers to your business and we can help you achieve that.

Our Digital Marketing Services

Building a Digital Marketing Strategy

According to a survey carried by Smart Insights Managing Digital Marketing Report in 2017, 49% of businesses are doing digital marketing but without a solid strategy in place, while only 34% say their digital marketing strategy is integrated into their marketing strategy. This data proves that, although many businesses are investing in paid, owned and earned digital media, they don’t have a well-planned approach that integrates each for maximum impact. Our expert digitial marketing professional can help align your digitial marketing according to your business strategy.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Search Engine Friendly Website Design

Search engine friendly website design is a way of designing and developing websites to make them search engine friendly. This means the search engines can go through each page on your website efficiently, interpret the content effectively, and index it. Search engines can then serve the most relevant and valuable web pages to their users based on the topics they search for. It is very important that your website designed to be search engine friendly from tbe outset. If the website is search friendly, it has got a better the chance of indexation and ranking on the first page of the search results un the search engines.

Since, of the billions of people who use search engines every day, less than 5% navigate past the first page of the search result pages, so it is very important that the web site is designed as an search friendly website to increase organic traffic and earn first page rankings.

“Where is the best place to hide a dead body? On the second page of search results.” – Bill Ross, CEO of Linchpin SEO, a Chicago based Web Design Company.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Copywriting and Blogging

Boost your digital marketing campaigns through the power of content and the best channel to do this is through your business blog.

Using business blogs, you can deliver customised content to targeted audiences in your niche. High quality blog content read by online users increases your online visibility and subject matter authority as you continuously engage and interact with targeted readers. Aside from greater business visibility and brand awareness, business blogging can be an effective tool for generating leads and sales.

Ready to use the power of blogs for your business today to get leads and sales? Then contact us today and let us help you!

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

YouTube and Video Marketing

YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool., and as the internet’s second largest search engine, YouTube can help improve your digital marketing and overall brand presence. YouTube allows businesses to present unique content that’s easy for viewers to consume and share.

You cannot miss YouTube if you wish to turn your business popular among your customers.

At Stride IT Solutions, we offer a comprehensive set of YouTube services to get the best results out of YouTube Marketing campaigns. Our YouTube marketing services include: generating keywords, video titles, efficient sound syndication, google analytics integration, creating your YouTube channel and YouTube campaign management.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Quora Marketing

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic.

There are many reason why Quora should be included as part of your digital marketing strategy:

You can get exposure to Quora’s millions of monthly visitors.
You can demonstrate your expertise on almost any topic.
You can get insights from experts in any industry.
You can give direct answers to anyone asking about your business, products, or services.
You can share content from your website and other social media accounts.

We can help you build you a solid profile on Quora to boost your online presence.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Market Research and Competitive Analysis

Knowing your audience is not enough. You also must know your competitors. Study their strengths and weaknesses and use the findings to drive your digital strategy. A thorough competitor analysis and market research is the quickest way to analyse any of your own brand weaknesses or shortcomings, as well as the quick wins that can be gained from working on them. We can help do a through market research and competitive analysis.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Email Marketing

According to a survey conducted by the Radicati Group in 2018, “More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years“. Put simply, Email marketing is a very powerful way to connect with potential and new consumers. Do you even know anyone who doesn’t have an email address?

Email marketing is a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised. Emails can be tailored to customer actions so that every communication is relevant to their interest.

Here are six very good reasons why you must seriously consider using email as part of your digital marketing strategy:

  1. Effective – Email is more effective than social media for customer acquisition.
  2. Cost Control – It is also very cost effective.
  3. Personal and Customisable – Emails are very personal and customisable according to the audience.
  4. Action Oriented – Email increases engagement – when you receive an email – you read, reply, forward, click-through, sign-up or even start purchasing the product or service.
  5. Measurable – The effectiveness of email marketing can be measured with any email marketing software giving you better control.
  6. Immediate Reach – Nowadays, with the influx of smart phones consumers the checking the emails more often than not.

At Stride IT Solutions, our experts can help set up your email marketing strategy for increased exposure and sales revenue.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is an Internet marketing process in which you work hard to make your site become important and relevant in the eyes of the Search Engines specially Google. The beauty of SEO is that you don’t need to spend a dime on advertising budget. Even though you will not spend on advertising budget, SEO is still gonna cost you some money whether it be from purchasing high-quality contents or in other SEO processes. Since you are here on our site, rest assured that we only offer high-quality white hat SEO techniques to your website.

Ready to start having your website in compliance with the latest SEO guidelines?

Please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Google for Business

Google helps you find just about everything you could possibly need. No matter what you’re searching for, Google has your back. In the business world, you can not only utilise Google to attract customers and get ahead of competitors, but also to organise your day to day business operations via calendars, email. audio and vido chat, collaborating documents in real-time with other stakeholders and colleages etc.

Here’s how these solutions can help your business, and how we can help you get started.

Get Your Business Online with Googly My Business –Google can help businesses organise themselves efficiently while establishing a sold online presence. Google My Business can be utilised to improve and market your business profile in such a way to appear right when people are searching for your business or businesses like yours on Google search and maps. Google My Business makes it easy to create and update your business profile – so you can stand out, and bring customers in.

Google S Suite is a brand of cloud computing, productivity and collaboration tools, software and products. It comprises Gmail, Address Book, Calendar, video and audio communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration; It also includes the digital interactive whiteboard Jamboard along with online cloud storage.

Google Search Engine Optimisation (SEO) SEO refers to search engine optimization, or the process of optimizing a website in order to make it easy to find via search engines like Google.

Google Ads: This is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear on top of Google’s search results. In a nutshell, Ads or AdWords is Google’s paid advertising product.

Google Analytics is a free tool that you can used to track data about the way visitors to your site associate with it. It’s particularly helpful to optimize your marketplace, resulting in 400% year-over-year revenue growth for your businesses

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Podcasting

A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. The term Podcast is actually derived from iPod and Broadcast.

The number of people already hooked on podcasts coupled with its anticipated future growth indicate that podcasts are quickly becoming a viable digital marketing channel.

The reasons why podcasts are gaining popularity has been the shift to mobile; consumers are moving away from desktops and using mobile devices more often as people rely more heavily on mobile devices, it has become easier than ever to access, download and listen to podcasts whenever, wherever.

Another reason for the popularity of podcasts is people’s lack of time. It seems that we’re busier than ever and that fact has made it more difficult to sit down, read a book or even watch a TV show without distraction. As people want to multitask more now than ever, podcasts make it easy to listen during a commute, on a run or when you are in the gym.

Businesses can use podcasts to put out high-quality, relevant content without the same effort and ability that writing requires. They also help to build brand recognition, authority and trust among consumers. With so many people listening, they offer a great opportunity for conversations related to specific industries; and, in this context, they build credibility in the podcaster’s niche.Further, they get the word out about the podcaster’s brand to listeners who may have never heard of it before.

We at Stride IT Solutions can help you integrate Podcasts into your digitial marketing efforts

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Brand Development and Identity

Strong brands create a seamless experience across all consumer interactions. Brands that achieve engagement get all the rewards. At Stride IT Solutions we can help identify your brand identity, build a strong platform across all consumer engagements and harness it to create a consistent customer experience. We believe that the most valuable brand engagement is driven by emotion and brought to life by technology. Your brand comes alive when your audience interacts deeply and become involved with who you are and what you stand for.

At Stride IT Solutions we work closely with you from the design of logo, right through to brand guidelines and corporate design. We use our passion for emerging technology to create marketing that entertains, informs, delights and inspires.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

We can help you boost the effectiveness of your marketing strategy through high quality and very relevant content. From identifying content marketing objectives, content planning, content creation, marketing the content and ROI measurement, Our Content Marketing Services can help you connect, interact and engage with your targeted customers – and deliver the kind of results your business needs.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Social Media Marketing

Social media platforms have truly changed the landscape of communication at the present time. Social media sites such as Facebook, Twitter, Instagram, Pinterest, Linked-in and many more have made it possible for easy online interaction.

Social media is such a powerful tool that has contributed to the success of several online as well as offline businesses. As a business owner your goal should be to use the most effective marketing campaign possible to gain even more clients or customers for your business. You can’t go wrong by choosing social media marketing.

Work with us and connect with the right audience to generate more sales resulting in increased revenue.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Pay Per Click (PPC) Advertising

Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. … It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

In this era of digital marketing, PPC has proved its worth of being one of the best platforms for online advertising. It has rapidly evolved itself into the digital advertising channel and has become a significant part in the success of online businesses. It has become so efficient over time that even experts and successful businessmen have recommended it as a means to promote business online successfully via search engies such as Google, Yahoo and Bing.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.

Local SEO Services

Setting up a website is not just simple setup-and-go, where you can just sit and wait for visitors to come flocking to your website and generate valuable leads. It doesn’t work that way and you’ll just waste valuable investments if you continue to think in this manner.

Just like SEO, Local SEO is geared towards letting your sites rank higher in related search, but this time if more specific geographical or locality-based elements are included in the search query. For example. you have a restaurant business in Newcastle, Local SEO increases your chances of appearing in the first page and top positions of search results every time a targeted customer searches for “Restaurant in Newcastle” or “Top Newcastle Restaurants” and so on.

Local SEO, optimises relevant pages and content in your website for locality-based keywords and keyword phrases, ensuring that your sites have good online presence from a localised perspective. We at Stride IT Soltuion can help you with the following:

  • Optimise website copy for geographic and regional terms and keywords
  • Submissions to local directories
  • Inclusion in regional listings of major search engines
  • Social media campaign from a localized perspective
  • Optimize your website for inclusion in Google Maps – so people on or near your local area of business operations can find you.
  • With our local SEO services, targeted clients can find your local business faster and more accurately, way better than your competitors who don’t.

If you require any additional information, please contact us and a specialist will get in touch with you.

Request a quote or contact us for more details.